Tuesday, December 23, 2008

United Methodism in the 21st Century

Woo hoo! My church is thinking young! In Pittsburgh, there is a church publicity campaign going on that features cell phone text messaging. Our 18th-century founder, John Wesley, would have loved this. He used the most current technology of his time, the printing press. And he caught a lot of heat for that. We are getting some heat for this too. Some are saying it's "gimmicky." Too bad. I say we need to go where the people are, and texting is where the young people especially are. Danette Howell, of our advertising and marketing group Igniting Ministries, has been working on this. She posted the ABC news show discussing it on Facebook. I hope it spreads and spreads. If you're interested in church text message advertising, here's the video.

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